Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis. Weekly hours: 2.5 Seminar/Discussion hours and .5 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3
Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis. Weekly hours: 2.5 Seminar/Discussion hours and .5 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3
