Examines the principles and procedures associated with the collection and analysis of relevant information in the context of solving practical marketing problems. Students have the opportunity to apply these principles at each stage of the marketing research process: problem definition, research design, data collection, data analysis and report preparation. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3 Prerequisite(s) or Corequisite(s): COMM 207.3
Examines the principles and procedures associated with the collection and analysis of relevant information in the context of solving practical marketing problems. Students have the opportunity to apply these principles at each stage of the marketing research process: problem definition, research design, data collection, data analysis and report preparation. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3 Prerequisite(s) or Corequisite(s): COMM 207.3
