Deepens the student's understanding of a specialized area in the field of marketing. Potential topics include marketing of agricultural products, business to business marketing, management of the sales forces, the impact of new technology on marketing practice and advanced marketing research. Contact the Department for details. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students may take this course more than once for credit, provided the topic covered in each offering differs substantially. Students must consult the Department to ensure that the topics covered are different.
Deepens the student's understanding of a specialized area in the field of marketing. Potential topics include marketing of agricultural products, business to business marketing, management of the sales forces, the impact of new technology on marketing practice and advanced marketing research. Contact the Department for details. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students may take this course more than once for credit, provided the topic covered in each offering differs substantially. Students must consult the Department to ensure that the topics covered are different.
