Introduces students to the basic concepts which underlie the promotional activities of the firm. The concept of the promotional mix is introduced and the proper strategic roles for advertising, public relations and sales promotion are discussed in the context of the findings of communication theory. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 352.3 and COMM 354.3.
Introduces students to the basic concepts which underlie the promotional activities of the firm. The concept of the promotional mix is introduced and the proper strategic roles for advertising, public relations and sales promotion are discussed in the context of the findings of communication theory. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 352.3 and COMM 354.3.
