Considers the unique marketing issues and problems facing service organizations. Examines issues including the role of the client, quality in service organizations, demand management and pricing problems. Within the overall context of the service sector, marketing issues related to health care and non-profit organizations are also considered. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3 and COMM 352.3
Considers the unique marketing issues and problems facing service organizations. Examines issues including the role of the client, quality in service organizations, demand management and pricing problems. Within the overall context of the service sector, marketing issues related to health care and non-profit organizations are also considered. Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hoursPermission of the department required. Prerequisite(s): COMM 204.3 and COMM 352.3
