This course helps students develop the digital marketing knowledge and skills required to successfully develop and implement comprehensive and coherent digital marketing plans. Specifically, students gain digital marketing competencies, including in the areas of search engine optimization (SEO), website development and optimization, analytics, and digital marketing strategy. This course is delivered by local instructors in partnership with the Digital Marketing Institute (DMI). Completion of both Digital Marketing Mastery I (COMM 353.3) and Digital Marketing Mastery II (COMM 453.3) results in DMI certification. Weekly hours: 3 Lecture hoursPermission of the department required. Prerequisite(s): COMM 353.3 or COMM 398.3 Special Topics: Digital Marketing Strategy. Note: Students with credit for COMM 498.3 Special Topics: Digital Master for Marketing Professionals cannot take this course for credit. Please note that additional fees may be required.
This course helps students develop the digital marketing knowledge and skills required to successfully develop and implement comprehensive and coherent digital marketing plans. Specifically, students gain digital marketing competencies, including in the areas of search engine optimization (SEO), website development and optimization, analytics, and digital marketing strategy. This course is delivered by local instructors in partnership with the Digital Marketing Institute (DMI). Completion of both Digital Marketing Mastery I (COMM 353.3) and Digital Marketing Mastery II (COMM 453.3) results in DMI certification. Weekly hours: 3 Lecture hoursPermission of the department required. Prerequisite(s): COMM 353.3 or COMM 398.3 Special Topics: Digital Marketing Strategy. Note: Students with credit for COMM 498.3 Special Topics: Digital Master for Marketing Professionals cannot take this course for credit. Please note that additional fees may be required.
