Examines the managerial aspects of international marketing activities of the firm. The various decision areas in marketing including marketing research, product policy, pricing, distribution and promotion are considered in an international context. Also presented are the problems relating to the formulation and implementation of an integrated marketing plan for the firm's international operations. Weekly hours: 3 Seminar/Discussion hoursPermission of the department required. Prerequisite(s): COMM 204.3 and COMM 340.3
Examines the managerial aspects of international marketing activities of the firm. The various decision areas in marketing including marketing research, product policy, pricing, distribution and promotion are considered in an international context. Also presented are the problems relating to the formulation and implementation of an integrated marketing plan for the firm's international operations. Weekly hours: 3 Seminar/Discussion hoursPermission of the department required. Prerequisite(s): COMM 204.3 and COMM 340.3
