Explores Marketing's role in culture through reading about cultural theory and applying cultural theory to everyday cultural practices. Topics include meaning, identity, ritual, production, myth, and other cultural theories. Weekly hours: 3 Lecture hoursPermission of the department required. Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students with credit for COMM 450.3 (Popular Culture Topic) or MKT 857.3 cannot take this class for credit.
Explores Marketing's role in culture through reading about cultural theory and applying cultural theory to everyday cultural practices. Topics include meaning, identity, ritual, production, myth, and other cultural theories. Weekly hours: 3 Lecture hoursPermission of the department required. Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students with credit for COMM 450.3 (Popular Culture Topic) or MKT 857.3 cannot take this class for credit.
