This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations. Weekly hours: 3 Lecture hoursPermission of the department is required. Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students with credit for COMM 450.3 (Branding Topic) will not receive credit for this course.
This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations. Weekly hours: 3 Lecture hoursPermission of the department is required. Prerequisite(s): COMM 352.3 and COMM 354.3 Note: Students with credit for COMM 450.3 (Branding Topic) will not receive credit for this course.
