Marketing strategy is integral to organizational success by guiding the organization’s choice of target market(s), brand positioning, and tactics such as product development, pricing, and promotions. Students will learn fundamental concepts, tools, and frameworks for creating and implementing effective, customer/user-oriented marketing strategies and plans that can be applied to for-profit, nonprofit, and other organizational contexts. Prerequisite(s) or Corequisite(s): MBA 803.3
Marketing strategy is integral to organizational success by guiding the organization’s choice of target market(s), brand positioning, and tactics such as product development, pricing, and promotions. Students will learn fundamental concepts, tools, and frameworks for creating and implementing effective, customer/user-oriented marketing strategies and plans that can be applied to for-profit, nonprofit, and other organizational contexts. Prerequisite(s) or Corequisite(s): MBA 803.3
