Students in this course will first understand the value of innovation (via research and experiences), then proceed to a learn-by-doing process to accelerate innovation ideas. This is a seven-step process, which include empathy, definition, ideation, business case development, prototype, test and implement. Participants will engage in the first 4 stages. Participants will engage in group processes and will use tools for brainstorming, prioritizing ideas, developing a business case and for pitching an innovation proposal. Prerequisite(s) or Corequisite(s): MBA 885.3
Students in this course will first understand the value of innovation (via research and experiences), then proceed to a learn-by-doing process to accelerate innovation ideas. This is a seven-step process, which include empathy, definition, ideation, business case development, prototype, test and implement. Participants will engage in the first 4 stages. Participants will engage in group processes and will use tools for brainstorming, prioritizing ideas, developing a business case and for pitching an innovation proposal. Prerequisite(s) or Corequisite(s): MBA 885.3
