Directed readings and individual research in the area of marketing. The major course requirement involves the preparation of an honours research paper under the supervision of one or more faculty in the particular area of specialization. The resulting honours paper is normally presented at a department seminar. Weekly hours: 3 Seminar/Discussion hoursPermission of the department required.
Directed readings and individual research in the area of marketing. The major course requirement involves the preparation of an honours research paper under the supervision of one or more faculty in the particular area of specialization. The resulting honours paper is normally presented at a department seminar. Weekly hours: 3 Seminar/Discussion hoursPermission of the department required.
