This is a graduate level course that covers the broad topic of marketing theory. Students will engage in high-level, critical discussion of the theories and models that form the foundation of scholarly work in the field of marketing. Weekly hours: 3 Seminar/Discussion hoursPermission of the department is required.
This is a graduate level course that covers the broad topic of marketing theory. Students will engage in high-level, critical discussion of the theories and models that form the foundation of scholarly work in the field of marketing. Weekly hours: 3 Seminar/Discussion hoursPermission of the department is required.
