Political marketing is a sub-field of political science that applies concepts from business marketing literature to the study of politics. It explores the use of marketing techniques by political parties to win elections, governments to ‘sell’ their policies to citizens, and social movements to sway public opinion in their favour and lobby decision-makers. In this course, students will learn the basic concepts of political marketing and apply these concepts to examples from Canada and around the world. Weekly hours: 3 Lecture hoursPrerequisite(s): 12 credit units of POLS and/or IS; or 36 credit units at the university level, including at least 6 credit units of ANTH, ENG, HIST, INDG, IS, POLS, RLST, SOC, or WGST.
Political marketing is a sub-field of political science that applies concepts from business marketing literature to the study of politics. It explores the use of marketing techniques by political parties to win elections, governments to ‘sell’ their policies to citizens, and social movements to sway public opinion in their favour and lobby decision-makers. In this course, students will learn the basic concepts of political marketing and apply these concepts to examples from Canada and around the world. Weekly hours: 3 Lecture hoursPrerequisite(s): 12 credit units of POLS and/or IS; or 36 credit units at the university level, including at least 6 credit units of ANTH, ENG, HIST, INDG, IS, POLS, RLST, SOC, or WGST.
