Creative and eye-catching typography has long been used to sell products and services. In this course, the history of advertising typography will be explored in connection with its influence on popular culture, consumer markets, and the on the rise of typographic trends. A special emphasis will be placed on the development and use of wood type during the nineteenth century and its role in the proliferation of advertising media. Students will have an opportunity to produce printed materials using 19th and 20th century printing presses.
Creative and eye-catching typography has long been used to sell products and services. In this course, the history of advertising typography will be explored in connection with its influence on popular culture, consumer markets, and the on the rise of typographic trends. A special emphasis will be placed on the development and use of wood type during the nineteenth century and its role in the proliferation of advertising media. Students will have an opportunity to produce printed materials using 19th and 20th century printing presses.
