This course is designed to introduce students to the key principles of marketing. After taking the course, students will understand the marketing planning process, including segmentation, targeting, positioning, marketing analysis, and strategy. In addition, students will be able to make basic marketing decisions to profitably satisfy customer needs and execute marketing strategies including product development, pricing, distribution and communications. Not open to Rotman Commerce students.
This course is designed to introduce students to the key principles of marketing. After taking the course, students will understand the marketing planning process, including segmentation, targeting, positioning, marketing analysis, and strategy. In addition, students will be able to make basic marketing decisions to profitably satisfy customer needs and execute marketing strategies including product development, pricing, distribution and communications. Not open to Rotman Commerce students.
