Creativity is the most effective competitive advantage. Creativity involves a process of crafting and turning new, imaginative ideas into reality. This interactive course will challenge you to develop your personal and professional creativity. Through a combination of lectures, inspirational speakers and immersive in-class activities, you will learn to see business problems and opportunities in new ways and develop solutions unseen and unimagined by others. The goal of this course is to provide a variety of principles, prompts and practices that focus on fostering each student’s own creative thinking abilities and how to apply them in teams and as a business leader. Students will be introduced and practice a suite of creative thinking methods and creative problem-solving tools on real business innovation challenges.
Creativity is the most effective competitive advantage. Creativity involves a process of crafting and turning new, imaginative ideas into reality. This interactive course will challenge you to develop your personal and professional creativity. Through a combination of lectures, inspirational speakers and immersive in-class activities, you will learn to see business problems and opportunities in new ways and develop solutions unseen and unimagined by others. The goal of this course is to provide a variety of principles, prompts and practices that focus on fostering each student’s own creative thinking abilities and how to apply them in teams and as a business leader. Students will be introduced and practice a suite of creative thinking methods and creative problem-solving tools on real business innovation challenges.
