” But there is so much more to rhetoric than deception. This course examines the history of rhetoric, the art of persuasion, from its birth in Greco-Roman antiquity to its rebirth in twentieth and twenty-first century thought. In addition to tracking the history of Western ideas about persuasion, we will bring rhetorical theories to bear on vital questions about philosophy, psychology, media, and advertising.
” But there is so much more to rhetoric than deception. This course examines the history of rhetoric, the art of persuasion, from its birth in Greco-Roman antiquity to its rebirth in twentieth and twenty-first century thought. In addition to tracking the history of Western ideas about persuasion, we will bring rhetorical theories to bear on vital questions about philosophy, psychology, media, and advertising.