Since its inception, rhetoric has been concerned with persuasion and its relationship to human flourishing. This course brings rhetorical thought into important dialogue with health research, medical practices, and pharmaceutical advertising. Medicalized phenomena—like hypochondria, depression, sexual dysfunction, and death & dying—are all bound up with influence. A rhetorical perspective on health and wellness tracks this influence through networks of individuals, institutions, texts, media forms, genres, and narratives.
Since its inception, rhetoric has been concerned with persuasion and its relationship to human flourishing. This course brings rhetorical thought into important dialogue with health research, medical practices, and pharmaceutical advertising. Medicalized phenomena—like hypochondria, depression, sexual dysfunction, and death & dying—are all bound up with influence. A rhetorical perspective on health and wellness tracks this influence through networks of individuals, institutions, texts, media forms, genres, and narratives.
