For students considering a career in general management, consulting or marketing. Many principles discussed in class will also be useful to entrepreneurs. May also be of interest to students seeking knowledge of concepts and development of skills that enable them to understand and respond to the competitive environment.
For students considering a career in general management, consulting or marketing. Many principles discussed in class will also be useful to entrepreneurs. May also be of interest to students seeking knowledge of concepts and development of skills that enable them to understand and respond to the competitive environment.
