The focus of this course is integrating a wide range of marketing tools and analyses to drive good business decisions. This elective is a combination of integrated marketing cases, and the renowned SABRE marketing simulation. Each week will normally include one case-class, and 2-3 rounds of on-line simulation.
The focus of this course is integrating a wide range of marketing tools and analyses to drive good business decisions. This elective is a combination of integrated marketing cases, and the renowned SABRE marketing simulation. Each week will normally include one case-class, and 2-3 rounds of on-line simulation.
