The course will cover measuring marketing effectiveness. Students will understand how brands are valued, customer satisfaction assessed and loyalty measured. They will learn how to talk to financial decision makers through analyzing the profitability of customers and the contribution of marketing to a firm's value.
The course will cover measuring marketing effectiveness. Students will understand how brands are valued, customer satisfaction assessed and loyalty measured. They will learn how to talk to financial decision makers through analyzing the profitability of customers and the contribution of marketing to a firm's value.
