This multidisciplinary course focuses on managing creativity in companies that are competing based on differentiation by exploring unconventional cases (in design, entertainment, food, sport, supercars, game). In the end, students will learn how to uniquely develop strategies and manage creative processes and creative people when competing based on creative differentiation.
This multidisciplinary course focuses on managing creativity in companies that are competing based on differentiation by exploring unconventional cases (in design, entertainment, food, sport, supercars, game). In the end, students will learn how to uniquely develop strategies and manage creative processes and creative people when competing based on creative differentiation.
