Students will employ analytical tools to: (1) better understand similarities and differences of consumer behavior among various segments; (2) develop consumer insights across the customer lifecycle; and (3) leverage insights to determine optimal strategies to achieve consumer, business, and policy goals, using primary and secondary data.
Students will employ analytical tools to: (1) better understand similarities and differences of consumer behavior among various segments; (2) develop consumer insights across the customer lifecycle; and (3) leverage insights to determine optimal strategies to achieve consumer, business, and policy goals, using primary and secondary data.
