The food, beverage, and food services industries (the food industry) are among the largest industries in Canada. This course considers the context of the food industry as a factor in developing effective marketing strategies and plans. It further considers the controversies and trends in food marketing and the resulting social and ethical issues that arise.
The food, beverage, and food services industries (the food industry) are among the largest industries in Canada. This course considers the context of the food industry as a factor in developing effective marketing strategies and plans. It further considers the controversies and trends in food marketing and the resulting social and ethical issues that arise.
