Provides an in-depth understanding of qualitative strategies for conducting interviews, focus groups and other methods of research in public sector and business and management roles. It also addresses practical and theoretical approaches to data collection and analysis and examines the value of qualitative research in contemporary management practices.
Provides an in-depth understanding of qualitative strategies for conducting interviews, focus groups and other methods of research in public sector and business and management roles. It also addresses practical and theoretical approaches to data collection and analysis and examines the value of qualitative research in contemporary management practices.