This course develops students’ abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future marketing strategies, communicate novel concepts to management, and research, create, implement, and evaluate innovative marketing plans for emerging digital technologies while critically addressing consumer privacy and ethics.
This course develops students’ abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future marketing strategies, communicate novel concepts to management, and research, create, implement, and evaluate innovative marketing plans for emerging digital technologies while critically addressing consumer privacy and ethics.
