Develops students' understanding of basic and advanced market research methods, including evaluating research projects, conducting studies, defining questions, designing research, selecting samples, conducting analysis, and writing actionable management reports. Also examines mobile research, brand maps, social media monitoring/metrics, Big Data, consumer surveillance, and data privacy issues.
Develops students' understanding of basic and advanced market research methods, including evaluating research projects, conducting studies, defining questions, designing research, selecting samples, conducting analysis, and writing actionable management reports. Also examines mobile research, brand maps, social media monitoring/metrics, Big Data, consumer surveillance, and data privacy issues.
